Accueil Podcasts XLR8 - Bringing real-world learnings and experiences in Life Sciences

XLR8 - Bringing real-world learnings and experiences in Life Sciences

WAVESTONE 12 Épisodes août 3, 2026

Hosted by Jalilah Gibson and Caz Hanrahan, Wavestone's XLR8 podcast series addresses common pain points and questions in digital transformation journeys within the pharmaceutical world. It features real-life stories and experiences from distinguished guests who have delivered customer and business value through digital, starting with customer-centric design. The podcast aims to share practical learnings for those progressing through digital change in life sciences.

Épisodes

Culture first, customer always: the hidden driver to great customer experience août 3, 2026 00:41:33 Join us as Hewan Wole, a Global Marketing Director in the pharmaceutical industry, explores why culture is a critical enabler of great customer experience. Drawing on her experience across global, regional and local markets, she shares practical insights into building trust, empowering teams and balancing global strategy with local market needs.

Global Pharma Tech Conference: AI in Life Sciences juil. 16, 2026 00:13:13 In this episode, we reflect on the topics covered during Global Pharma Tech Conference and explore how life sciences organisations can turn AI ambition into tangible business value. Drawing on insights from the event and broader experience across industries, the discussion highlights the importance of prioritising high-impact use cases, building strong data foundations, navigating regulation and r

Augmenting the voice of the patient févr. 26, 2026 00:31:40 Join us as Michael George, a global leader in patient engagement, explores how amplifying the patient voice can transform healthcare and the life sciences sector. He outlines what meaningful engagement looks like and shares practical steps organisations can take to strengthen patient partnerships - showing why lived experience, long‑term thinking, and true collaboration are essential for a more hu

Beyond buzzwords: demystifying CX Management to unlock value janv. 26, 2026 00:59:39 Join us as Florian Gäng shares how customer experience management is transforming the pharmaceutical sector, focusing on building shared understanding, pragmatic tools, and outcome-driven strategies. Discover practical insights on balancing customer and business value, fostering experimentation, and making customer-centricity a core part of organisational culture.

Reflections on Reuters Customer Engagement Europe 2025 déc. 4, 2025 00:20:01 In this episode, we reflect on the topics covered during Reuters Pharma Customer Engagement Europe. We explore how organizations can humanize customer engagement by balancing global consistency with local flexibility, breaking down internal silos, and using data purposefully. Tune in to discover practical frameworks to help teams deliver empathetic, unified, and impactful customer experiences in

Building a customer-first omnichannel strategy juil. 30, 2025 00:41:27 In this episode of the XLR8 podcast series we are joined by Muireann Byrne, Digital Engagement Manager at Viatris Ireland. We explore what it means to lead with a customer-first strategy and Muireann shares how she drove a local omnichannel transformation by putting customer vision, collaboration, and growth mindset at the core.

Reflections on NEXT Pharma 2025 juin 3, 2025 00:18:51 In this episode we take the pulse on what’s shaping the future of pharma. Jalilah Gibson and Caz Hanrahan discuss the highlights and insights from the Next Pharma Summit, covering key themes such as cross-functional and external collaboration, going beyond vanity metrics, and the promise (and challenges) of AI in pharma.

Optichannel vs Omnichannel with Olena Shchepina avr. 3, 2025 00:46:25 In this episode of the XLR8 podcast series we are joined by Olena Shchepina, European Digital Transformation Lead at Viatris. We explore the shift from omnichannel to optichannel and Olena shares her experiences and insights on strategies, KPIs and the future of personalized customer experiences.

Patient Experience with Angela Blake août 22, 2024 00:26:26 In this episode of the XLR8 podcast series we speak to Angela Blake on patient experience and engagement and how she has successfully built out patient support programmes that are based on patient and healthcare professional insights and leveraging new capabilities such as digital

Digital Health with Nigel Brokenshire juin 27, 2024 00:28:34 This episode focuses on Digital Health where we hear from Nigel Brokenshire, Head of Digital Health in Bayer Pharma UK/I. Nigel is enhancing the collaboration between Patients, NHS and Bayer Pharma to deliver solutions for better health and wellbeing of patients and the public. Before joining Bayer, Nigel worked across the NHS delivering large-scale digital programmes, with his recent roles seein

Omnichannel Readiness juin 11, 2024 00:01:00 In this our second episode of the XLR8 podcast series we share the key themes from the 2nd Omnichannel in Pharma conference which brought together industry experts to share their perspectives on delivering a connected experience for healthcare providers and patients. This follows on from our first podcast that looked at the power of digital to engage customers and insights on how to effectively de

Digital First with Andrew Peryer avr. 17, 2024 00:46:06 In our first episode, Jalilah and Caz are joined by Andrew Peryer, former Head of Digital for Established Medicines at Kyowa Kirin. Andrew is a highly experienced senior leader with a demonstrated history of working in pharma marketing and business development. He’s passionate about applying technology, customer-first thinking and data to healthcare problems through collaborative network models.In