English language Visionary Marketing Podcasts
Visionary Marketing 111 épisodes oct. 23, 2026
English-language episodes from Visionary Marketing, a podcast series focused on digital marketing, customer experience, social media, and business transformation. The show features interviews and commentary with marketing practitioners and experts, offering practical insights and analysis for brands and professionals. It is the English edition of the Visionary Marketing podcast feed.
Épisodes
SaaSpocalypse Now! And The Value Drain
Mike Hadjadj, a retail and SaaS expert, has just published a book (in French) called SaaSpocalypse. Every year, he supports two to three hundred start-ups as a mentor, advisor and investor, mostly in the retail sector. In his own words, he isn’t predicting the end of software vendors, but he does see their value being hit hard by the changes AI is bringing. I interviewed him to understand
Future of Work: Making the Office Worth the Commute
What if the future of work were about giving people a rela benefit for getting back to the office? On Thursday 24 September, the first International Workplace Summit (IWS 2026) took place at the Campus Cyber in La Défense, Paris. The audience was made up of corporate real estate directors, workplace and facility managers and HR heads from all over Europe, all there to tackle what sounds like a si
AI and Creativity: a 2026 update
It’s back to school and back to the blog too for the 31st time since 1995, and today’s topic will be AI and Creativity. The idea is to deal with the topic of artificial intelligence, not from a technical perspective, but from a more philosophical one, drawing both on my digital and artistic backgrounds. In 2026, the fourth version of my programme entitled “Content Creation in the Age of AI” will
Agentic E-Commerce, Could AI Become the Shopfront
Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben Hamilton, brings a practitioner’s perspective to this emerging
GenAI in Higher Education, Legitimacy and Laziness
Alain Goudey is Associate Dean for Digital Innovation at Neoma Business School and co-author of a peer-reviewed study on GenAI in Higher Education. The survey focused on how students, faculty, and deans perceive the legitimacy of generative AI in French management education. His findings are both reassuring and unsettling.
GenAI in Higher Education, Legitimacy and Laziness, and the Exam That N
AI Will Not Kill Marketing
Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on any marketer’s lips these days. Thomas Husson, Vice President and Principal Analyst at Forrester Research, covers the intersection of marketing, technology, and consumer behaviour from his base in Paris. In a wide-ranging conversation, he cuts through the European Gen AI paradox, the persistent CMO-CIO divide, the
About Rogue AI and Corporate Blindness
The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems behaving unexpectedly, AI models resisting shutdown, or tech executives warning of existential risk. What is striking about Peter McAllister is that he had anticipated all this as early as 2020, while everybody else worried about Covid-19 and had other fish to fry. That wa
European software alternatives for businesses
Finding European software alternatives to standard non European software is flavour of the month this side of the Altlantic. With geopolitical certainties dissolving faster than annual licence renewals, B2B firms are waking up to a question they had conveniently parked for years: just how dependent are they on their current software stack? Salesforce, Microsoft 365, Google Workspace, HubSpot — to
AI Job Impact in the US: the Apocalypse Can Wait
The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce costs. Yet beneath this cacophony of alarm and hype lies a more nuanced reality. J.P. Gownder, Vice President and Principal Analyst on Forrester’s Future of Work team, has spent decades analysing h
AI is not a tool it’s reshaping our society and economy
AI is not a tool, or is it? Reports regarding the impact of AI on jobs, society and businesses are cropping up all over the place at the moment in all corners of the world. Some of these reports are announcing forthcoming revolutions both for societies and our economies whereas others are playing down the impact of artificial intelligence, and reviving the good old Solow aka Productivity paradox
Private Equity Branding Enhances Valuation Through Storytelling
Private equity branding remains one of the most underestimated levers for value creation in the investment world. While PE firms excel at identifying promising companies and optimising their financial structures, branding is frequently treated as an afterthought, reduced to logos and colour palettes rather than strategic assets. Yet the evidence suggests otherwise: strategic brand investment can
Inside the Ebook Self-Publishing Industry
The ebook self-publishing landscape has undergone a remarkable transformation over the past decade. What was once viewed with scepticism by the publishing industry has become a legitimate and often preferred path for authors worldwide. To understand the current state of this evolving market, we spoke with Kris Austin, whose platform Draft2Digital serves over 300,000 authors publishing more than a
Web writing : words retain all their magic
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring how marketing professionals can still succeed amidst “enshitification“, online influence, and automation. Meet an expert who remains confident in the power of words.
Copywriting in th
The Truth About the Environmental Impact of AI
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date of Earth Overshoot Day—we sat down with Yves Grandmontagne, founder and editor-in-chief of DCMAG (Data Centre Magazine*), to get his take on AI and its real environmental impact. It is worthy of
Is the AI Bubble About to Burst?
Will the AI bubble burst or is GenAI here to stay? The artificial intelligence industry is experiencing unprecedented financial euphoria. Yet, the current situation is very confusing. AI investments are reaching dizzying heights. Let’s mention OpenAI’s $40 billion funding round at $300 billion valuation and Mistral AI’s €1.7 billion funding round. Yet, some commentators are very criti
AI Agents, Beyond the Hype
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine innovation from marketing hype, we sat down with Ed Keisling, Chief AI Officer at Progress Software, to cut through the noise and understand what AI agents really mean for businesses today. Ed brings a unique
Voluntourism: Changing the World from Your Hotel
In an era of overtourism, where mass travel increasingly strains destinations worldwide, Christopher Hill offers a compelling alternative with his voluntourism/volunteer travel business, Hands-Up Holidays. As a founder and managing director of this company, Hill has built a business model that demonstrates how travel companies can be forces for good rather than exploitation. His approach to volun
AI Sales Enablement: 20% Time Savings for Sales and 50% for Marketing
AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane Renger, co-founder and managing director of Salesapps. The leading European sales enablement vendor has placed AI at the heart of its innovation strategy. In this interview conducted at the event, Ste
The Future of Developers in the Age of AI
Are AI and developers the world’s best friends or is artificial intelligence a threat to the future of programmers? As artificial intelligence models are becoming increasingly sophisticated, many questions are raised about the future of developers across the industry. Will AI replace programmers entirely, as Eric Schmidt and Dario Amodei are predicting? Will junior developers be facing exti
Luxury Brands Maximize Experiences in Sports Events
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised almost everywhere at the famous tennis tournament. These brands use the values of this tennis tournament’s identity, which are cl
GenAI Prompting Guide for Aspiring Experts
If you are dying to understand the various GenAI prompting methods, how AI interacts with your prompt, and why this is key to optimising your results, this free prompting guide was made for you. This manual describes GenAI chatbots and the different methods of prompting. It was put forward by Frederic Cavazza, a digital transformation expert, consultant and speaker with over 25 years of experience
AI Search : Breaking Up With Your Traditional Search Engine
How is AI Search changing the Internet and what role are we playing in this transformation? In this article, I discuss the current state of adoption of AI-powered search engines. By reflecting on the perspectives of Kevin Roose, Matteo Wong and Joanna Stern, this piece explores what we gain—faster, more organized access to information—and what we risk losing—the diversity of sources, depth of cont
Chores to AI, Thinking to Humans
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI doesn’t necessarily make us stupid; we don’t need it for that. And thirdly, becoming a prompting Guru isn’t necessarily the key to producing great content. The question of AI’s role in
Is disruptive innovation overhyped?
Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint of abuse, aren’t we in the process of deluding ourselves? At a time when some are fretting about the volatility of the business generated by ‘unicorns’ or even centaurs, it is perhaps worth asking whether we have not entered an innovation
Ethical growth hacking is not an oxymoron
Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise ethical growth hacking but it requires time and energy, growth hacking expert Frederic Canevet explained to Visionary Marketing. In a nutshell, it may be a little harder than you think, but it is well worth the effort. Fred, who ate his own dogfood to sell his bestseller on the subject, tells
AI in retail: shrinking queuing times today, headcount tomorrow
AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI isn’t a mere toy for undergraduate students who are failing their tests and need better inspiration. I
Data-Driven AI Is the Future of Customer Experience
Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product Officer at Amplitude, the company behind a digital analytics platform aimed at helping B2B and B2C businesses build better products, websites and ecommerce experiences through behavioural data. François stressed the significance of data-driven AI within analytics but also
Protecting your privacy and avoiding cookie pop-ups
Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless, mostly because they don’t really improve data confidentiality. Their main pur
GENAI and Content Marketing: Learning from experience
Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated with GenAI image production and that they weren’t technical. Others contended that it was just a matter of prompt engineerin
Influencer Marketing: Average European Spend at €3.5m Annually
The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides, its comparison of Europe’s main markets for IM is clearly enlightening. It’s one of the first if not th
Cyber threat Landscape Europe, 2024
The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses (1,000–2,500 employees) and 52% from large organisations (above 2,500 employees). All major European countries were surveyed by
NotebookLM by Google: Artificial Voices, Real Concerns
Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend of mine last week regarding Google’s new app entitled NotebookLM, I was shellshocked. I tried it and tested it and felt immediately overwhelmed. Having slept over it
AGI (General Artificial Intelligence), Myth or Reality?
Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech pundits are still touting that AGI (Artificial General Intelligence) is within reach. To find out if AGI is a myth or a reality, I interviewed J.G. Ganascia, a long-time AI researcher and philosopher. In the course of our discussion, I gathered that the singularity an
Harnessing AI to Combat Fraud in Retail and E-Commerce
Our reporters attended the Paris Retail Week 2024 event, a trade show of which we are media partners, to take stock of fraud and the role of AI. We collected a lot of valuable feedback on threats (both in-store and e-commerce) and the countermeasures proposed by artificial intelligence. To do so, we interviewed Gilles Bijaoui, head of CX at Fujitsu (Customer Experience being the name of the retail
GenAI impact on jobs: doom or boon?
What is the likely impact of AI and GenAI in particular on jobs, especially in Europe? Two recent reports on the topic, one in the UK and another one in France shed light on this question. According to the French report, such impact could amount to 5%. Yet another case for precision vs accuracy. That figure seems counter-intuitive when so many self-proclaimed AI gurus, especially on LinkedIn, are
Music and AI: Back to the Future
Whether it’s music and AI, or innovation in the broad sense of the term, at Visionary Marketing we like to look back in time. A few days ago, while doing the housekeeping of some of our 3,000 articles, we rediscovered this post by Mia Tawile written in July 2016. Eight years is the equivalent of 8 dog years on the Internet, to use that hackneyed motto from the early days of the Web. That is
Learning AI with the help of robots
Thomas Deneux is the founder of Learning Robots whose aim is to help pupils, students and businesses to learn AI, with the help of home-made self-driving gizmos. These little machines on two wheels are more serious than you’d think. They are all about the teaching of advanced computing. Thomas described his philosophy to me during this interview conducted at the heart of the Neuroscience Ins
Networking and Growing Your B2B Business with LinkedIn
Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than understanding the dynamics of LinkedIn as a professional networking platform from someone who trains consultants and is an expert regarding that platform. Daniel Alfon from Tel Aviv wrote the book entitled, “H
LinkedIn’s new features under the microscope
What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform, of which he is an expert. Together we were able to answer a few basic questions about using the tool and review some of its latest feature
Luxury Venues during the 2024 Paris Olympics
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for brands and which ones. To find out I invited Tanya Bencheva, the CEO and founder of Native Spaces, to share her reflections on that subject. Little did I imagine, when I first contac
The AI ‘revolution’ will not take place
Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological revolution is or isn’t. Here are our thoughts, and we might as well warn you that we are putting our trotters in the trough in a very counter-intuitive way. Admittedly, we’re taking a
CSR: a survival guide for the depressed responsible marketer
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the opportunity. That almost seemed natural to us. However, things aren’t that simple and many
Surviving the Content Shock In The Age of GenAI
Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early February 2024. As part of the program, Visionary Marketing interviewed Mark Schaefer, one of t
Can GenAI have an impact on CRM?
According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing tasks? And how easily could it adapt to specific CX applications? Forrester’s analysts surmise that us
What are the applications of GIS systems
What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer that question for us.
Geographic information systems and their applications
Visionary Marketing was interested to know more about the applications of Geographic information systems – image taken by Gaurav Jindal and touched up with Adobe Photoshop.
How did you g
A day in the life of a GIS program manager
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication networks and the world. We touch on her day-to-day obligations as a senior gas program manager. The software is used for tracking systems, the issue of climate change, and more. Catherine provides a very insightful
PIMs at the heart of Customer Experiences
Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer experiences with product experiences”, sheds light on how product information can greatly enhance CX. Virginie Blot, Product Experience Management evangelist at Akeneo, gave us her point of view and analysis on that survey.
Place a Product Info
Behavioral Targeting is the right way forward
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are nothing new, the study in question provides a quantified demonstration of the extent of change in this area. It also provides figures and details on the various so-called “Behavioral situation-based
Forrester’s Green Market Revolution
The green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forrester‘s Thomas Husson’s Keynote at the Paris Retail Week 2023 Trade Show. A topic of vital interest to our readers and ourselves. We interviewed Thomas to better understand how urgent the situation is, and how consumers and retailers are reacting. Thomas named a
The learning curve of qualitative studies
The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. What’s more, the kind of data produced by marketing studies is unstructured and complex. Gathering too much of it will also inevitably lead to soaring costs. Our simple methodology based on the experience curve of qualitative studies is a good starting point
Implementing AI within businesses
AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended a round table discussion on the impact of generative AI on businesses and the future of work at Big Data AI Paris in September 2023. AI and IT experts from different backgrounds were able to shed some light on the dos and don’ts of the integration of artificial intelligence
An AI Incognito Influencer in the digital world
Visionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito AI Influencer Project. We touch on the benefits and limitations of AI-generated influencers, the intertwining of art and business, and more. Katja provides an optimistic assessment of the current digital landscape, proclaiming that the usage of AI allows for m
Breaking down silos: digital transformation’s greatest myth
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you out of your house after the Covid-19 pandemic. It’s probably the biggest fable about transformation projects, be they digital or not. Some time ago, I delivered a presentation about the necessary cooperati
Marketers should not be afraid of losing their jobs to AI
Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as being a co-pilot of marketers in their daily tasks. A set of tools to bridge the gap between creativity and marketing ROI. To put it in a few words, marketers should not
Making Preparations for Adobe Summit 2023
It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here). It’s now a hybrid event, which is taking place both online and offline. As we are packing our bags for the event, complete with gimbal, digital camera, iPad, iPhone
Are Digital Experiences Hampering Customer Experiences?
Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled ‘Are Your Digital Tools Wasting Your Customers’ Time?” Having previously interviewed him, we knew he had an interesting perspective on the matter. He takes a close look at the way in which the economy is working with technology in order
Reducing the carbon footprint of digital advertising
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this subject. It shows that the digital marketing industry can also contribute to the common effort. This
Understanding Platform Business Models Now and in the Future
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his book entitled Platform Strategy, from which he derived a cartoon version. In this book he delivers his predictions on th
How to use social media visuals more effectively
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room for improvement in that area. In this report, CMI’s Robert Rose, founder and chief strategy officer of The Content Advisory, the education and con
Perceived value: how customers rate a product or service
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This is the subject of today’s news flash.
Perceived Value: How Customers Rate a Product or Se
Tech layoffs and disillusionment in Silicon Valley
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to meetings in the “confetti room”. In short, it all sounds like a love story gone wrong. The ma
App-driven product-led marketing is the new growth hack
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who a product evangelist at Amplitude, we discussed this new groundbreaking trend and the reallocation of marketing dollars towards apps to generate more growth.
App-driven product-led marketing is the new
Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest we forget, we should always
5 takeaways on the current state of Sales Enablement
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some very useful insights regarding the current transformation of the sales process. It shows how sales are becoming increasingly complex and how organisations are adapting to the new situation. Sales Enablement i
Forrester advises advertisers to put Twitter on Back Burner
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether he should resign and it seems he didn’t quite like the answer. Journalists reporting on the whims of Mr Elon Musk are having good fun but what should adver
Ask these 3 questions if you want your customers to love your brand
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice.” I am not usually interested in self development articles or books. However, I found these 3 questions useful to businesses if only you read them through the e
Social selling is about strategy it’s not about tools
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert on what it takes to be great at social and leverage this channel effectively. In this podcast Tim Hughes talks to us about the updated version of hi
The Immersive Web is Meta’s ultimate goal, not the Metaverse
What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the Tech for Retail exhibition, of which Visionary Marketing was a media partner. Pierric shared with us some of the innovations launched by Meta as well as his strategic views. A strategy closer to Forrester’s vision
Customer service is a major source of frustration for consumers
A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who want to improve their flailing customer service. This survey by CM.com is entitled “Customer Service: When Emotions Take Control”. It could serve as a roadmap for businesses that are
How to scale a B2B start-up globally in just two years
Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and European presence in Paris, France. I spent some time with D.K. to understand his background, here is a written account of this fascinating discussion with a seasoned multicultural entrepreneur.
Marqvision’s D.K. Le
US Start-up Marqvision tackles counterfeiting on marketplaces
Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and sale of medicines and even spare parts for aircraft! To discuss this, Visionary Marketing interviewed Emmanuel Alavoine, Head of Expansion at Marqvision, a US start-up that in just two years has managed to forge partnerships with the
Must-read: Scott Berkun Spells Out The Myths of Innovation
The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, alas! and yet I’ve read all the books,’ the warning sent by French poet Stéphane Mallarmé would be perfectly valid for most of the literature devoted to innovation. There are books on that subject; how
Can Blockchain Technology Innovate the Supply Chain ?
Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands and companies accountable while guaranteeing product authenticity and responsible sourcing.
According to IBM:
Blockchain for supply chain solutions help supply chain leaders us
Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to put it in the words of Number Six. The Adobe Experience Conference is approaching (London on November 2, 2022, and in Paris, Munich, Amsterdam, Stockholm, Madrid a
European consumers are concerned about how brands are using their data
Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consumers to avoid these brands. To give us a better understanding of this situation, we look into the Adobe Trust Report* and an interview conducted with Claudia Senik, a professor at the Paris School of Ec
Brands and social media: facing up to new challenges in 2022
In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in the future of these ‘new’ platforms, whose pioneers will celebrate their 20th anniversary. As TikTok is in full swing and the uses of the platforms are diversifying, businesses are feeling
Dark Social marketing: the elephant in the room
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell me about a new Star Wars episode. Then he explained to me what it was all about and it seemed to me I’d known everything about it even though I had never heard the name before. Here are a f
Commodity Markets Disrupted for the Sake of Fairness
Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, founder of Coordisc, to shed light on this topic.
Disrupting Commodity Markets for the Sake of Fairness
Instead of farmers, hedging middlemen reap the benefits under present commodity markets struc
B2B vs B2C: why B2B matters and deserves more media coverage
The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asked Dave Sobel, host of the Business of Tech podcast and a leading voice in the delivery of IT Services, to shed light on this topic.
B2B vs B2C: Why B2B matters and deserves m
Business Development Outsourcing as a tool against modern slavery
According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of creating a Business Development Outsourcing company Onlinetooffline (O2O) for former victims of human trafficking. Mat has opened one BPO center in the Philippines with a goal of growing it to 10,000
